Gilshenan & Luton is first-tier in the courtroom. Online, the high-value searches that precede an ASIC examination, an ATO investigation or a serious charge are wide open, and they are exactly the briefs worth winning. We have prepared two ways to own them across Brisbane, the Gold Coast and the Sunshine Coast, with Sydney and Melbourne as a measured second tier. Compare them here, then open the full proposal for the detail.
Nobody plans to be served with an ASIC section 19 notice, referred for tax fraud, or accused of a serious offence. When it happens, the first move is a private, urgent search. The firm that is found at that moment, and named when an AI tool answers the question, gets the call. Both proposals are built to make that firm Gilshenan & Luton.
On 15 June 2026 we tracked Gilshenan & Luton across 108 organic terms and 240 AI-answer prompts. You already win some of the most valuable searches, which proves the authority is real, and the gaps are exactly the high-value terms this programme targets. Both full reports are linked below, and each proposal breaks the baseline down in detail.
The read. You already rank #1 for corporate and white-collar crime in Brisbane, and ChatGPT already cites you on ASIC and tax. The gaps are the tax fraud terms, the sexual offence cluster, the Gold Coast and Sunshine Coast, and the Gemini and AI Overviews answers. That is the roadmap both options below follow.
Both options run the same SEO and Answer Engine Optimisation programme across the three practice areas and the same markets. Option 2 adds a conversion-focused website build underneath, with two ways to pay for it. All figures are in AUD and exclude GST. Month to month, no lock-in.
Our honest recommendation. If your current site is sound, Option 1 gets the strategy live fastest and lets the rankings do the work. If you want the high-value ASIC, tax and sexual offence pages on a faster, purpose-built foundation, Option 2 is the stronger long-term play, and the build pays for itself quickly at these matter values. Either way the strategy is identical. Open either proposal for the full keyterm plan, the ROI model and e-sign.
The same plan sits behind both options: three tight keyterm clusters, one per practice area, each anchored to a dedicated landing page and an answer-engine FAQ, localised across the markets in priority order. The full keyterm-by-keyterm breakdown is in each proposal.
Whichever you choose, the SEO and Answer Engine Optimisation engine is the same. Option 2 simply adds the website build underneath it.